AI-generated text can significantly challenge E-E-A-T by potentially eroding the perceived authenticity and depth of content. Since AI lacks genuine personal experience, it struggles to convey unique insights or nuanced perspectives, directly impacting the 'Experience' component. Moreover, for 'Expertise' and 'Authoritativeness', purely AI-written content often lacks the critical thinking and original research of a human expert, potentially appearing generic or superficial. This can undermine a website's credibility if the text contains inaccuracies, perpetuates biases, or reflects a superficial understanding, thereby damaging Trustworthiness. Overall, reliance on unedited AI output can lead to issues such as lack of original thought, potential for factual errors, and diminished personal connection. To mitigate these risks, human experts must rigorously review, edit, and enhance AI drafts, injecting their unique E-E-A-T to ensure content remains valuable and credible. More details: https://www.siza.ma/crm/FZENewsletter/newsletters_links.php?id_nl=22&id_cible=&lien=https://4mama.com.ua